Privacy Policy

1. Who We Are

Morning Ritual Labs (“we”, “our”, “us”) operates rituallabs.lovable.app. We are a UK-based supplement brand. Email: hello@morningrituallabs.com.

2. What Data We Collect

• Email address — when you enter it during checkout or sign up
• Payment information — processed by Stripe. We do not store full card numbers
• Browsing behaviour — pages visited, products viewed, button clicks. Collected via Meta Pixel and Stripe
• Order information — what you purchase, delivery details, order history

3. How We Use Your Data

• Process and fulfil orders
• Send order confirmations and updates
• Improve our site and advertising through analytics
• Serve relevant ads via Meta — you can opt out via your Meta ad preferences
• Comply with legal obligations

4. Legal Basis (UK GDPR)

We process your data under: Consent (email marketing, pixel tracking — withdraw anytime), Contract (order fulfilment), Legitimate interests (analytics, fraud prevention).

5. Data Sharing

We share data only with Stripe (payments), Meta (advertising), and Lovable (hosting). We do not sell your personal data.

6. Data Retention

As long as needed to fulfil orders and comply with legal obligations (6 years for UK tax records). Email marketing data kept until you unsubscribe.

7. Your Rights (UK GDPR)

You have the right to:

• Access
• Rectify
• Erase (“right to be forgotten”)
• Restrict processing
• Data portability
• Object (including direct marketing)
• Withdraw consent at any time

To exercise any right: hello@morningrituallabs.com

8. Cookies & Tracking

• Meta Pixel — conversion tracking + relevant ads. Disable via Meta ad settings.
• Stripe — session cookies required for payment.
• Lovable — hosting cookies.

9. Security

HTTPS encryption. Payment data handled entirely by Stripe (PCI-compliant). We do not store card details.

10. Changes

Changes posted here with an updated “Last updated” date.

11. Contact

Morning Ritual Labs — hello@morningrituallabs.com
Complaints: UK Information Commissioner’s Office (ICO).